India Post launched its new logo on Tuesday, September 23, 2008, that will be seen across all post offices and postal services of the country. The changed corporate logo for the Department of Posts was launched by the Minister of Communications & IT, Thiru A Raja in New Delhi. the unveiling of the logo marks a new beginning in the journey of India Post; it marks a new commitment in the ethos of the Department of Posts and sets the vision for a world class postal services।
The construct of the new logo (see attachment) is inspired by the fact that India Post carries emotion across physical distance। At first glance, it is an envelope and at the next glance, it is a bird in flight, unhindered and unrestricted। The bold strokes convey free flight। The choices of colours are Red and Yellow. Red has been chosen for its traditional association with the Postal Service. It embodies passion, power and commitment. Yellow communicates hope, joy and happiness. Evidence of the combination of the two colours is found across the country. India Post is the bridge across physical distance and is committed to deploy efficient means to reduce the time between sending a missive to receiving it. India Post is forward-looking and modern. It embraces change and incorporates services to fulfil the requirements of its customers. India Post makes social, commercial and industrial life possible in modern India. It is the recognition of this stellar service in a changed world that has prompted the refurbishment of the India Post Logo. The first insight that was brought on board was the evolution of design, which has become increasingly organic. This is a departure from straight lines, which the current logo is dominated by. There is an element of modernity that the refurbishment aims at. At the same time, there is a conscious effort to maintain an element of continuity. The ‘wings’ are the anchoring element that have been retained. With the introduction of the new logo India Posts embraces change to be a vibrant and dynamic organization, with modern and professional approach in its service to individuals and businesses. While M/S Oglivy and Mather worked for the new branding of India Post, Management Consultants, Mckinsey are associated with the restructuring process taken up by the Department of Posts. With more than 1,55,000 post offices covering the urban and rural populace, Indian Postal network is the largest in the world. With the launch of the new logo, India Post is poised for a major change in terms of new look Post Offices across India and new services.