Department of Post celebrated 4th anniversary of Digital India initiative of Government of India. As a mark of celebration, India Post Payments Bank under Department of Post undertook a digital drive of reaching out to last mile customers by promoting cashless transactions and opening of digital accounts to needy customers.
Under a series of events, Director Postal Services, Lucknow Region Sri Krishna Kumar Yadav, led from the front and took the initiative in Lucknow by facilitating opening accounts of last mile customers in GPO Lucknow. Circle Head of IPPB , Avinash Sinha, Sr. Supdt. of Post Offices Lucknow Division SK Uttam, IPPB Lucknow Manager Smriti Srivastava, Assistant Director RN Yadav were also present in motivating the customers and creating awareness all across.
Director Postal Services Krishna Kumar Yadav also emphasised that banking services to be extended by all the Post offices as a matter of routine. Also all the branches of IPPB are advised to adopt one village under Saksham Gram and open account of all the households and all the merchant. The purpose of creating Saksham Gram is to create a Digital Ecosystem and promote cashless transactions. Director Mr. Yadav said that Under the series of events all across, Postmen and Gramin Dak Sewaks were motivated and instructed to extend banking services under the umbrella of India Post Payments Bank to all needy customers.
Director Postal Services Krishna Kumar Yadav told that under one such initiative India Post Payments Bank has been reaching out to Hospitals to provide banking facilities to patients who are entitled to receive benefits under Pradhan Mantri Janani Suraksha Yojana and Pradhan Mantri Matritva Vandana Yojana. In Lucknow also, IPPB has tied up with all major Hospitals like Ram Manohar Lohia Hospital, Virangna Jhalkari Bai Hospital , Viranga Avanti Bai Hospital, Rani Lakshmibai Rajkiya Hospital to open accounts of pregnant women in the hospitals only with the help of postman only so that patients need not have to visit Hospitals during their critical stages. Also IPPB has ties up with Social Welfare Departments to extend banking services at their home only to old age pensioners, differently abled persons etc who are entitled to receive benefits under schemes of the department. In the very few months of operation, IPPB has opened more than 13 lacs accounts in State of UP Circle alone while total figure pan India basis stood at more than 74 lacs.
Department of Post celebrated 4th anniversary of Digital India
India Post Payments Bank reaching out to Hospitals to provide banking facilities to patients -Director Postal KK Yadav