Jodhpur: Officials of Postal division in Jodhpur Postal Region have been called upon to adopt one village in each division under the "Sampoorn Sukanya Samriddhi Gram" for opening of the Sukanya Samriddhi accounts, a concept floated by Jodhpur region.
With its focus on opening these accounts, the Jodhpur Postal Region has so far turned 7 villages under its jurisdiction into completely "Sampoorn Sukanya Samriddhi Gram" and has been aiming at more villages to be brought under this tag.
Director (Postal Services-Rajasthan Western Region) Krishna Kumar Yadav said that 1,15,712 Sukanya Samriddhi accounts have been opened in western region, which have Rs. 41.81 crores deposited in them.
Sharing the details of the 7 villages, Yadav said that six villages of Jhunjhunu and one village of Jodhpur are such villages under this ambitious tag, where all the eligible girls have their accounts under the scheme.
Attributing this success to his team, Yadav said that these officials visited the villages themselves and identified the eligible girls for the purpose.
"This is the time, where you cannot expect the customers to come to your counter but you have to go to them with your services and explain to them its benefits in order to ensure success of these welfare schemes meant for the common man," he said.
In a recently organised workshop, he said, "Apart from proper implementation of postal services and their effective monitoring we should be courteous and more sensitive towards customers to get more revenue."
Referring to the opening of the India Post Payment Banks, Yadav said that 8 such banks have proposed to be opened in Rajasthan in first phase, which is a technically equipped banking platform with a view to provide a wide range of services such as Direct Benefit Transfers and all kind of payments.
Yadav said that there is a pressing need to ensure reach of technological advancements to rural areas also and postal department has already been striving hard to bring the technology to the rural areas to ensure maximum reach of the department.